Alphabet logs $39.3 bn in revenue on Google ad business

Google

Alphabet logs $39.3 bn in revenue on Google ad business

San Francisco, Feb 5. Riding on Google’s robust ad
business,
the parent company Alphabet has logged $39.3 billion in
revenue for the fourth quarter of 2018 — an increase of 22 per cent from the
same period a year ago.

Google’s advertising business accounted for $32.6 billion of
Alphabet’s overall revenue.

“In 2018 we delivered strong revenue growth, up 23 per
cent year over year to $136.8 billion, and up 22 per cent for the fourth
quarter to $39.3 billion,” Ruth Porat, Chief Financial Officer of Alphabet
and Google, said in a statement on Monday.

Alphabet’s traffic and acquisition cost was $7.4
billion, up from $6.5 billion a year ago.

“With great opportunities ahead, we continue to make
focused investments in the talent and infrastructure needed to bring
exceptional products and experiences to our users, advertisers and partners
around the globe,” Porat added.

The company which now has 98,771 employees globally reported
a net income of $8.94 billion for the fourth quarter.

Other revenue — which includes hardware, Play Store, and Google
Cloud enterprise
efforts — reported $6.4 billion. Alphabet did not
separately disclose how much its Cloud business contributed to this quarter’s
revenue.

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