Hyderabad, 19th January 2020. ‘The Humbl Co.’, a menswear brand launched last year by actor Mahesh Babu, announces its launch on Myntra yesterday. A curated assortment of the brand’s creations that include Mahesh’s movie inspired collection, comprising, sweatshirts, hoodies, shirts, T-shirts and bottom wear will now be available on Myntra. ‘The Humbl Co.’ brand has witnessed a strong uptake since inception, owing to its style, inspired by Mahesh Babu himself, who is one of the most popular actors in the south, with an enormous fan-following across states. The brand’s association with Myntra is set to enhance its reach further, especially in tier 2 and 3 cities and towns across the country, where Myntra has a strong presence. True to Mahesh Babu’s personality, the casual wear brand features easy-to-wear styles for men of all ages; it hits the sweet spot of classic favourites of casual shirts, caps, denim, jackets, chinos and essential T-shirts, with over 200 styles that start at pocket-friendly prices of Rs.599 onwards. Present at the launch were, Tollywood Star, Mahesh Babu, Sushruthi Krishna, Brand Head, ‘The Humbl Co.’ and Amar Nagaram, Head, Myntra Jabong. Speaking of his brand, Actor Mahesh Babu said, “The Humbl Co.’s clothing collection is an expression of my personal style and way of life. The values of simplicity & humility that I believe in, forms the core of the brand’s mission statement. Through ‘The Humbl Co.’, I want to cement my relationship with my fans by inspiring them to live real and stay humble. The association with Myntra is an important step in the brand’s short but exciting journey so far and paves the way for addressing a pan-India audience. The brands journey in the six months has been memorable, the brand philosophy is very very simple, live real, stay humble and make Humble a household name. Today I am very happy that Myntra is on board and are getting associated with them, because they cater to a much larger audience across India and are extremely delighted with the association. The brand philosophy of Humble, live real and stay humble is my style statement….