– A joint initiative by Diamond Toons and the Ministry of Jal Shakti – A ‘Talking comics’ to promote behavioural change among the masses to revive the river New Delhi, 6th November 2020: The iconic Indian superhero, Chacha Chaudhary, the man whose brain works faster than a computer has now has come forward to join hands with the Namami Gange Programme, an Integrated Conservation Mission to accomplish the twin objectives of effective abatement of pollution, conservation and rejuvenation of National River Ganga. Diamond Toons will conceptualize and publish this new ‘Talking Comics’ with Chacha Chaudhary spreading awareness on the cultural and spiritual significance of River Ganga and deploying the best available knowledge across the masses for Ganga rejuvenation. The character is all set to become the face of the movement and will help in successfully promoting this campaign across the country aggressively. The comics endeavours to promote strong behavioural change in adults, youth, students & kids alike. To ensure language doesn’t become a barrier in spreading the message, the comics have been translated into multiple Indian languages. Speaking on the collaboration, Mr Manish Verma, Director, Diamond Toons said, “The change derived by Chacha Chaudhary through ‘Talking Comics’ has proved that he is the biggest influencer of all generations for behavioural change and people put in maximum trust in him in India. The character has been an integral part of such campaigns earlier as well like the Swachh Bharat Mission, infusing new energy and working efficiently in favour of the movement. Involving Chacha Chaudhary shows the power and influence of this iconic character who is still working better in reaching out to people of all age groups and social profiles. The comics will be distributed via our 360-degree distribution network involving Print, School integration, Library Programs, Animation, Outdoor, Digital and Social Media. “ “We all have grown up reading comics where Chacha Chaudhary uses his brain to solve the problem. The character is deeply rooted in every Indian’s heart. It’s a matter of pride for us that Chacha Chaudhary is here again to preach and tackle yet another social issue. It…