When is Amazon Prime Day 2021? Amazon Prime Day 2021 Arrives in India on July 26 & 27; Discover Joy with Two Days of Savings, Great Deals, New Launches from Top Brands & Small and Medium Businesses, Blockbuster Entertainment and More Bengaluru, July 09th, 2021 – Online shopping giant Amazon’s annual Prime Day event will be held in India on July 26 and 27, featuring two days of the best Prime has to offer for its customers. According to Amazon’s press release, coming at the 5th anniversary of Prime in India, the two-day event starting midnight on July 26, will deliver the best deals and savings across categories, including Smartphones, Consumer Electronics, TVs, Appliances, Amazon Devices, Fashion & Beauty, Home & Kitchen, Furniture, Everyday Essentials and more to Prime members, along with new launches, the best entertainment benefits and much more. According to Amazon’s press release this Prime Day, Amazon will continue its efforts to empower and support lakhs of Small and Medium Businesses (SMBs) to bounce back from the economic disruption owing to Covid-19 Wave 2, and help generate customer demand for products offered by lakhs of sellers, manufacturers, start-ups and brands, women entrepreneurs, artisans,  weavers and local shops. On Prime Day, Prime members will have the opportunity to discover joy and enjoy deals on unique products across categories including beauty, fashion, electronics, home décor from sellers under various programs such as Local Shops on Amazon, Launchpad, Saheli, and Karigar. During the lead-up to Prime Day, lakhs of SMBs on Amazon are creating special deals for customers from July 8, 5:00 pm till July 24, 23:59 pm. Members can shop from millions of unique products offered by SMBs and avail offers such as 10% cashback up to INR 150* on their Prime Day purchases and more. “We dedicate this Prime Day to lakhs of SMB sellers on Amazon.in. We are humbled by their resilience, and grateful for the opportunity to support their rebound during these hard times. We are also excited to offer our Prime members a unique opportunity to discover joy with two days of best deals and…