Trends signs up Bollywood celebs-Vicky Kaushal and Janhvi Kapoor as brand ambassadors Launches the all new ‘Get Them Talking’ Festive Campaign
Delhi, Sept 26th, 2019: India’s fastest growing apparel
and accessories specialty chain of Reliance Retail, TRENDS, announced
its association with the National Award Winner and Bollywood heart-throb Vicky Kaushal and the gorgeous Janhvi Kapoor as brand
Trends’ new National Festive TV
campaign featuring Vicky & Janhvi is on air in all leading National TV
Channels across genres like General Entertainment Channels, Movie Channels,
News channels & Sports and will go on until Diwali.
The TV campaign featuring
Vicky and Janhvi for the East / Durga Puja markets is also on air in the leading
regional satellite channels of East India.
Both the TV Campaigns will be
supported by an Outdoor campaign featuring Vicky & Janhvi in Trends Festive
Vicky Kaushal said,
“I am very excited and happy to be
associated with India’s largest apparel destination Trends, as the face of the
brand across India. I loved the Trends line of clothing that I donned – be it
their range of Men’s Smart Casuals or their Ethnic Wear. All of these are cool
The Trends brand thought of ‘Get them
Talking’ has a very strong connect with me and I believe it will have an
equally powerful connect with the Indian audience. I loved being a part in the
new Festive TV Commercial of Trends.
When you wear Trends, you are sure to make
a lot of heads turn. So head to Trends; wear the latest in fashion and you can
GET THEM TALKING.”
“Fashion and Trends go hand in hand and Trends
is a brand which is widely accepted, is visible and loved by consumers across
India. They have great fashion at affordable prices; the scale gives the brand
an added edge. No wonder, being India’s largest apparel destination, Trends is
where you would get the best of anything on Trend, in the world of Fashion. I
loved the range of Festive Women’s Indian Wear that I donned in the Trends
Festive TV Commercial and I am happy to be the face of the brand. When you wear
Trends merchandise that are always fashionable, you are sure to spark conversations
and get people talking’’.
COO speak on Trends
and the Festive New Campaign:
Speaking about the association, Mr. Vipin
Tyagi, Business Head and COO, Trends said,
‘’Trends today is India’s largest apparel
destination serving the latest in fashion to a vast majority of Indians. Being
the biggest and the fastest growing Retail apparel retail chain in India, one
of our key brand objectives was to establish a strong connect with the youth
across the country. In Vicky & Janhvi we have two popular talented Bollywood
youth icons, who have an extensive following amongst the millennials and the
youth of India and Trends is happy to be associated with them.
The 2019 National Film Award winner and the
extremely talented actor Vicky Kaushal along with the charming, very promising
actor Janhvi Kapoor are both expected to grow as mega stars in the near future.
We believe it would be a Win-Win relationship, for both- Trends and the Bollywood
over 750 stores in India today, across various retail offerings of Trends – the
largest by any fashion retailer and we intend to continue to grow our presence and
consolidate our position as India’s leading apparel destination. Our brand
thought of ‘Get Them Talking’ through our New Festive TV Ad campaign with Vicky
& Janhvi will continue to strengthen our consumer connect across the
Vipin Tyagi added that the ‘’Get Them
Talking’’ brand thought for Trends was born out of the consumer insight that for
the millennial generation, while it is cool to be liked, it is even ok to get
trolled, it is never ok to be ignored. With Trends, you are sure to make heads
turn, spark conversations and get people talking about you. Hence, Trends
through its range of trendy and fashionable clothes and accessories is here to
satiate the millennial generation’s hunger to be noticed and talked about.
The new festive campaign positions Trends as a desirable apparel destination that enables today’s fashion conscious generation to make confident fashion statements. Vipin Tyagi added, “Youngsters of today are fashion conscious, and are willing to experiment with fashion. In a social media dominated day and age, they live to get noticed with what they wear and how they style up. Trends, we believe is a brand, with which they can make heads turn, spark conversations, get noticed and ‘Get Them Talking’.”
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