After years, the elegant Simi Garewal makes an appearance in a stunning reel for Zoya

Amalendu Upadhyaya
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Simi Garewal makes an appearance in a stunning reel for Zoya

Mumbai, 22 February 2024 (News Helpline): Popularly known as the Lady In White, the incomparable Simi Garewal, recently collaborated for a new campaign, dressed in her signature chic, white ensemble and everybody just cannot stop raving about it. Much like the actress-cum-chat show hostess herself, the campaign exudes sophistication and style and her fans want to see more of her now.

Zoya Jewels just dropped its latest reel with Simi Garewal. Her gentle radiance and timeless grace are as ageless as the moon. Perhaps explaining her recent collaboration for the reel showcasing Zoya’s Poetic Solitaires. The warmth of the subtle, candle-lit ambiance and cream, peach and beige d├ęcor supplement the elegance of the model as a softly glowing Simi is seen dressed in a simple, classic white elegant outfit, with a frilled satin attachment and flowing sleeves in the video.

She reads on a handcrafted, parchment letter, Sappho's poem, The Moon, “The stars about the lovely moon, Fade back and vanish very soon, When, round and full, her silver face, Swims into sight, and lights all space.” As she takes out Zoya’s exquisitely cut diamond pendant surrounded with tiny sparkling ones, from its beautiful jewellery box, she says with pride, “My Zoya is a reminder to take the time to celebrate your light. My Zoya is more than just a diamond – it’s poetry. Zoya is a love affair with yourself.”

Watch Simi Garewal's ad

As she jots down her notes sitting at her desk, Simi looks reflectively at Zoya’s pendant and says in the video, “The one thing that I have learned in my journey is that people treat you at your estimate of yourself. If you hold yourself to a high standard, so will the world. I have never compared myself to others because my life and my journey have shaped me into the person I am today. So, we are all humane. We have our glow. Much like the moon that shines bright in the starry sky.” Simi smiles as she receives a Zoya box on which is written: “What you seek is seeking you.”

Reactions to her ad

The response to the video has been terrific, with awestruck reactions from everybody pouring in. "Timeless beauty” is one reaction. “Beautiful! Most of all, the fact that Simi Garewal, the high priestess of sophistication is endorsing a product for the very first time,” reads another. Says a fan “@zoyajewels You have found the perfect muse in @simigarewalofficial. One look at her stylish demeanour, and you see the epitome of luxury personified.” Another reacts, “A very beautiful and elegant ad after a very long time!” A fan calls her “Sublime and incandescent.” Another comment reads, “That’s a lovely piece of jewellery! What a sweet inspiration and idea.”

Simi's brand promotion

Taking to Instagram the actress posted, “Celebrating the most enduring love affair of all - the one with myself. My Zoya pendant is inspired by "Fables of the Moon". The luminous solitaire is a poetic reminder that our glow, like the moon's gentle light, enriches the world uniquely, filling it with beauty. Zoya – it’s a love affair with yourself.”

Usually, a teaser promo comes before an ad, hinting at something new. But Simi's appearance in an ad, after so many years comes as a wonderful surprise, as the legendary actress is known to be selective about her appearances. Much like the luminous solitaire Zoya pendant which is as rare and precious as Simi herself.

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